Processing Information and Perception.
Stimulus is physics or verbal communication which can influencing people.
There is five steps of Information preparation :
Firstly, the producer explains stimulus to the consumers, but the consumers don’t notice that stimulus at all. The consumers make a selection called perceptual selection.
This is the step that consumers interpretation the stimulus, and the consumers make a grouping of the stimulus, called perceptual organization.
And after these 3 steps, the consumers make a conclusion about that stimulus.
Interest just saved to short time memory and sensory memory, but retention save the informatin to long term memory.