Tugas Resume Kuliah Perilaku Konsumen Kamis Pukul 13.00

Processing Information and Perception.

Stimulus is physics or verbal communication which can influencing people.

There is five steps of Information preparation :

  1. Explanation
  2. Interest

Firstly, the producer explains stimulus to the consumers, but the consumers don’t notice that stimulus at all. The consumers make a selection called perceptual selection.

  1. Comprehension

This is the step that consumers interpretation the stimulus, and the consumers make a grouping of the stimulus, called perceptual organization.

  1. Achievement

And after these 3 steps, the consumers make a conclusion about that stimulus.

  1. Retention

Interest just saved to short time memory and sensory memory, but retention save the informatin to long term memory.

Shelvy Lamawati/A24140131

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